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How to Create (and Use) a Restaurant Texting List
Guests live on their mobile devices. In fact, Americans spend an average of 5.4 hours on their mobile phones daily. So, why not meet them there? SMS (text message) marketing for restaurants is continuing to grow as one of the most successful ways of connecting with guests.
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Welcome offers
When guests first sign up for your mailing list, send them a welcome offer, like a discount on their next purchase, that encourages them to make a visit to your restaurant right away.
Special days of the week
Claim a day of the week to be a special day at your restaurant. For example, offer #TiramisuTuesday at an Italian restaurant, or #WineWednesday at a bar or happy hour spot. Then, send texts on or right before that day to highlight any specials you’re offering for the day.
Flash sales
Studies show that consumers are more likely to act on a deal if they know they have limited time to do so. Use texts to send out flash sales—very limited-time offers. For example, send a text in the mid-morning promoting a lunch special that’s only available that day.
Birthday offers
When guests sign up for your texting list, ask them for their birthday. Then, before the big day, send them a special birthday offer. A free drink or dessert is a great option.
Highlight your menu
IIf you want to promote any specific menu options, a text is a great way to do so. You can also send out texts to let guests know if you’ve made changes to your menu, like if you add new chef’s specials or seasonal dishes they might want to try.
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